Jean-Gabriel Martin — Fractional CMO
Fractional marketing leadership for B2B tech & SaaS scale-ups
Strategic steering and end-to-end execution, with a constant focus on measurable results — without the lead time or the cost of a full-time hire.
The promise
Senior marketing leadership, without the full-time commitment
Your marketing is accelerating, but hiring a full-time director takes
time, costs a lot, and is not always the right fit.
I take on your
marketing projects end to end, from strategic framing to execution,
with the autonomy of a senior member of your team and the perspective
of seven years working across multiple accounts.
Expertise
Areas of work
Strategy & governance
Marketing plan, investment prioritisation, organisation design and steering rituals.
Demand generation
Pipeline built through inbound, content and ABM, supported by AI for personalisation and automation, with a focus on the quality of leads handed to sales.
Communications, brand & partnerships
Editorial voice, brand visibility in its markets, and channel & partner marketing as a lever for indirect growth.
Growth & digital performance
Paid and organic acquisition, continuous experimentation, conversion funnel optimisation.
Steering, data & AI
A culture of measurement and results, CRM / marketing automation architecture, reliable reporting, and AI embedded in workflows for faster execution and sharper steering.
Team management & structuring
Hiring, upskilling and process design for a team building out its marketing.
Track record
A marketing leadership career, not a vendor track record
in marketing leadership, across B2B and B2B2C environments
managed within an international marketing team
annual marketing budget managed across the whole mix, from digital to events
of multi-account assignments in industrial and tech B2B
Group Integrated Marketing and Communications Director at Evolis,
Europe Digital Marketing Manager at Michelin.
EMBA Audencia, lecturer at ESSCA Business School since 2019
(Digital Marketing, CRM, Digital Transformation).
Selected work
Recent assignments
Procore Technologies
Execution of France marketing campaigns, aligned with regional EMEA initiatives and Spain.
View the assignmentAPS
Coming soon — one-line summary of the APS assignment.
View the assignmentQuotex
Paid acquisition and nurturing programme, from audience framing to handover to sales.
View the assignmentHow we work
Engagement terms
Contact
Ready to structure your next marketing step?
Let us discuss your challenges and the best way to address them, with no commitment.
