A marketing leadership career, between strategy and execution

My marketing leadership career began at Michelin as Europe Digital Marketing Manager. There I defined and rolled out the pan-European digital strategy for three major brands (SEO, SEM, display, content), leading a cross-functional team of 12 people (9 webmasters, 3 technical experts) in a matrix organisation, with a €1.6M annual budget, coordinated with regional marketing directors across 15 European markets.

At Evolis, the world leader in decentralised card issuance solutions, I held three successive roles: Digital Marketing Manager, then Solutions Business Development Manager, then Group Integrated Marketing and Communications Director. In that last role I defined and steered the global marketing and communications strategy of the group across an international multichannel distribution network (direct, distributors, resellers), with a €3.5M annual budget.